Case Study: BambooHR increases cost-per-lead efficiency by 40% with LinkedIn Marketing Solutions

How BambooHR increased cost-per-lead efficiency by 40%

BambooHR, a provider of HR software for small and mid-sized businesses, wanted to drive more demo interest and capture leads from new buyers while lowering cost-per-lead. As a fully inbound organization, they aimed to create engaging, relevant experiences for prospects at every step of the buyer’s journey to increase conversions.

They deployed a four-tiered LinkedIn strategy: Single Image Ads to promote thought leadership, Message Ads to invite demo sign-ups, Lead Gen Forms for seamless on-platform registration, and website retargeting to re-engage visitors. The campaign boosted cost-per-lead efficiency by over 40%, delivered 53% higher form submission rates versus on-site forms, increased conversions nearly 15%, and cut cost-per-demo by nearly half.

BambooHR

Matt Steggell

Paid Social Channel Manager