Case Study: Louis Vuitton achieves 45% LinkedIn follower growth and reaches nearly 1M luxury buyers with LinkedIn Marketing Solutions

Louis Vuitton's live shows conjure extended engagement on LinkedIn

Louis Vuitton turned LinkedIn Live into a core part of its engagement strategy to extend the reach of its catwalk shows. Facing the need to bring shows to a wider audience of luxury buyers and fashion aficionados, the brand aimed to engage people before, during and after events, build excitement for new collections, and grow follower numbers and brand affinity.

Working with KR Media, Louis Vuitton used a three‑phase approach—long-form preview films, live-streamed catwalks on LinkedIn Live, and shorter post-event videos plus LinkedIn Stories (Beta)—and applied luxury affinity targeting. The campaign grew followers from 940,000 to 1.36 million (a 45% increase); content from the Shanghai men’s launch generated over 1.5 million video views with a 1.5% engagement rate, a 50% preview view rate and a 19% post-event completion rate, and reached almost a million likely luxury buyers in three days.

Louis Vuitton