Case Study: Thermo Fisher Scientific boosts talent acquisition, achieving a 62% increase in reach with LinkedIn Marketing Solutions

Thermo Fisher Scientific Elevates Talent Acquisition with Employee Advocacy

Thermo Fisher Scientific, a Waltham, MA–based research leader with 70,000+ employees, faced the challenge of attracting top talent across science, IT, software, finance and other roles. Limited brand awareness outside the scientific community and the cost and complexity of localizing employer branding across 600+ global locations made scaling talent acquisition difficult.

Thermo Fisher launched an employee advocacy program with LinkedIn Elevate to empower employees to share authentic content and align talent acquisition with marketing and sales. The program boosted reach by 62%, achieved a 12% average engagement rate (about double the industry benchmark), and 18% of global hires had engaged with Elevate content during their candidate journey.

Thermo Fisher Scientific

Andrienne Sullivan

Director of Talent Acquisition - Global Employer Brand Lead