Case Study: Wojo achieves a complete view of its acquisition funnel and measurable ROI with LinkedIn Marketing Solutions

From marketing lead to contract signature Wojo captures ROI with LinkedIn and Salesforce Sales Cloud integration

Wojo, a Paris-based provider of flexible workspaces operating across Europe, Africa and Latin America, needed to improve brand awareness and B2B lead generation as it scaled. Rapid growth made the manual process of exporting LinkedIn leads into Salesforce slow and error-prone, leaving marketers without clear visibility into which channels were driving signed contracts.

Integrating LinkedIn with Salesforce Sales Cloud automated lead flow and centralized tracking from marketing lead to contract, significantly cutting manual work and freeing marketing time for higher-value activities. The integration delivered full-funnel visibility and channel-level ROI, improved targeting of key decision-makers on LinkedIn, and set the stage for expanded use of matched and lookalike audiences.

Wojo

Victoire Berdrin

Community and Social Media Manager