Case Study: Subway Australia & New Zealand achieves cost-effective growth in new corporate customer conversions with LinkedIn Marketing Solutions

How Subway® Australia & New Zealand used LinkedIn Website Demographics to accurately define, target and convert new corporate customers

Subway Australia & New Zealand, part of the world’s largest quick‑service restaurant chain and the brand’s third‑largest market outside the U.S., needed to grow its B2B catering customer base. Their objectives were to increase new corporate customer conversions while maintaining a cost‑effective cost per conversion.

Using LinkedIn Website Demographics and the LinkedIn Insights Tag to profile visitors, Subway ran Sponsored Content targeted to the top five high‑converting segments and excluded existing customers to track true new conversions. Data‑driven validation of marketing assumptions allowed optimization of spend and messaging, producing strong, cost‑effective campaign results that met Subway’s conversion and efficiency goals.

Subway

Josh Mills

Digital Director, Ikon Communications