Case Study: Red Points achieves 300% increase in turnover with LinkedIn Marketing Solutions

Starting an IP revolution in the LinkedIn feed

Red Points is a SaaS business that automates online brand and IP protection for major brands. Facing a market where potential buyers weren’t actively searching for a new solution, the company needed to raise awareness, generate qualified leads for sales, align marketing and sales, and scale revenue quickly.

Red Points used LinkedIn Sponsored Content with sector-tailored assets, LinkedIn Lead Gen Forms and a testing-led approach to target specialist audiences at scale. The campaign exceeded lead targets, with sales qualifying over 50% of LinkedIn leads, supported rapid scaling of segmented campaigns, and contributed directly to a 300% year‑on‑year increase in turnover.

Red Points

Marc Gassó

Head of Demand Generation