Case Study: Rohde & Schwarz drives high-quality leads at up to 80% lower cost per lead with LinkedIn Marketing Solutions

Rohde & Schwarz fills its pipeline at 80% lower cost per lead on LinkedIn

Rohde & Schwarz, the global technology group with Asia Pacific headquarters in Singapore, faced difficulty growing its prospect database because of the region’s diversity and low brand awareness. The regional marketing team needed a better digital approach to support lead generation, and turned to LinkedIn Marketing Solutions.

Using LinkedIn Marketing Solutions, Rohde & Schwarz shifted its Asia Pacific marketing toward digital lead generation and began driving a strong volume of quality leads. The results were significant: the company reported up to 80% lower cost per lead compared with industry benchmarks.

Rohde & Schwarz

Sze Ming Ng

Digital Marketing