Case Study: Jabra achieves a 1.58% CTR and 53,200 impressions among LinkedIn employees with LinkedIn Marketing Solutions

Jabra tunes LinkedIn employees into headphone discounts on LinkedIn

Jabra, the global headset manufacturer, aimed to promote its employee purchase programme and build excitement for its premium Elite wireless headphones among LinkedIn employees as part of a wider ABM strategy targeting IT decision-makers at top accounts. The goal was to raise brand awareness, drive consumer sales, and influence organisation-wide headset choices within LinkedIn.

Jabra ran personalised Sponsored Content directly in the LinkedIn feed—using high-impact imagery, direct messaging to LinkedIn staff and a clear CTA to register for discounts. Targeting 15,000 employees produced a 1.58% CTR to registration pages, generated 53,200 impressions through engagement and organic sharing, and sparked positive word-of-mouth that helped drive sales and influence buying decisions.

Jabra

Andreas Villumsen

Account Based Marketing Manager