Case Study: 7Speaking achieves 800+ marketing-qualified leads and increased professional awareness with LinkedIn Marketing Solutions

7Speaking applies the lessons of smarter lead generation on LinkedIn

7Speaking, a long-established French online language-learning platform, had grown for years by word of mouth but faced declining awareness and increased competition with little prior digital marketing. The company’s challenge was to build a digital strategy that would generate high-quality, relevant professional leads, increase brand share of voice, and boost engagement among enterprise buyers.

7Speaking focused on LinkedIn, targeting HR and training functions and high-value accounts while using Sponsored Content, personalised Sponsored InMail and Lead Gen Forms integrated with its CRM. The campaign delivered more than 800 marketing-qualified leads, a click-through rate above 3% and over 10,000 landing-page views, restoring pipeline momentum and improving the brand’s visibility among key professional audiences.

7Speaking

Gibran Romero

Chief Digital Officer