Case Study: iYogi generates verifiable B2B leads and 2x CTR with LinkedIn Marketing Solutions

LinkedIn's Marketing Analytics APIs help BusinessOnline boost advertiser CTRs by 53% and cut operational costs

iYogi, a global provider of brand‑independent technical support operating in more than 10 countries, launched Digital Service Cloud — a cloud‑based platform aimed at large telecommunications companies and OEMs. The company needed to build awareness for the new enterprise offering and convert that awareness into high‑quality, verifiable leads by reaching decision makers and influencers at top telcos and equipment vendors.

Using LinkedIn Sponsored Content to deliver targeted posts into members’ news feeds, iYogi precisely reached and engaged the desired audience, generating authentic leads and meaningful relationships with business development and influencer‑level contacts. The month‑long campaign delivered 2x the benchmark CTR for the same audience, grew 62% of the current follower base within three months, achieved 7–8% shareability of engagements and up to a 0.7% engagement rate with influential audiences, enabling follow‑up offline outreach and events.

iYogi

Eric Ramos

Director of Analytics