Case Study: Zycus achieves 7.4X ROI through precision targeting with LinkedIn Marketing Solutions

Zycus delivers 7.4x ROI by precision targeting on LinkedIn

Zycus, a Princeton-based procurement software company with 1,300+ employees, needed to reach senior procurement decision-makers (Directors, VPs, CXOs) in enterprise and mid-enterprise accounts but struggled with low brand awareness and inaccurate lead data that limited sales follow-up.

By using LinkedIn Matched Audiences to exclude existing customers and target high-quality lookalike audiences, serving job-title/function-targeted Sponsored Content (including regional languages), and deploying Lead Gen Forms to pre-fill profile data, Zycus generated about 460 leads per month at an average cost-per-lead of $29. The campaigns delivered a 7.4x ROI and a 150% increase in converting annual MQLs across Europe, APAC and North America, leading Zycus to increase investment in branding.

Zycus

Ashish Agrawal

Head of Digital Marketing & Strategy