Case Study: Morris Garages achieves record-low 11% bounce rate and peak website engagement with LinkedIn Marketing Solutions

Morris Garages India achieves its lowest-ever bounce rate with highly engaged visitor traffic from LinkedIn

Morris Garages (MG) India, a Gurugram-based automotive brand that launched the MG Hector as its first “Internet car,” needed to sustain post-launch interest and test whether LinkedIn could reach an affluent, engaged audience it hadn’t tapped through other channels. The marketing team wanted to drive high-quality website traffic and measure whether LinkedIn could deliver more targeted, receptive visitors.

MG ran a three-month LinkedIn pilot using targeted segments (senior executives, auto enthusiasts, newly promoted professionals), repurposed TV assets across Sponsored Content, Video and Dynamic Ads, and added the LinkedIn Insight Tag to optimize performance. The campaign drove exceptionally engaged traffic — a record-low 11% bounce rate and highest time on site — plus 3x industry benchmark CTR/engagement, 96% positive sentiment, and a 30% lift in content marketing score, convincing MG to add LinkedIn to its ongoing strategy.

Morris Garages

Udit Malhotra

Head of Marketing