Case Study: MarketShare builds a high-quality sales pipeline with LinkedIn Marketing Solutions

MarketShare builds sales pipeline with high-quality leads

MarketShare, a Los Angeles-based firm that applies analytics and big data to marketing, needed to rapidly build a pipeline of qualified marketing leads while educating prospects about marketing accountability and measurement. Their challenge was to reach marketing decision-makers, raise awareness of their analytics solutions, and improve the quality of leads entering the funnel.

They ran targeted LinkedIn Display Ads aimed at marketing executives at larger companies, leveraging LinkedIn’s precise professional targeting to promote thought-leadership content. The campaign delivered double-expected engagement (average CTR 0.10%), unlocked new high-value verticals like financial services and retail, and produced highly engaged leads that move further down the sales funnel and convert at higher rates.

MarketShare

Andrew Hahn

Senior Manager of Online Marketing MarketShar