Case Study: ASE Group (semiconductor manufacturer) grows global brand awareness and community engagement with LinkedIn Marketing Solutions

Turning to digital for global brand outreach

ASE Group, a Kaohsiung‑based semiconductor company with 10,000+ employees, sought to expand its international brand awareness, drive engagement with key industry audiences, and grow its professional community by acquiring more LinkedIn Page followers.

They ran a top‑of‑funnel Sponsored Content campaign using LinkedIn’s precise targeting (location, industry, job title), plus continuous monitoring, A/B testing and creative refreshes. In the first three months the campaign delivered a 389% increase in Content Marketing Score, 2× the industry engagement rate, a 23% lift in clickthrough rate, and a 29% reduction in cost per follower.

ASE Group

Jennifer Yuen

Senior Director, Worldwide Marketing & Communications