Case Study: Alvaria achieves greater brand awareness and engagement with LinkedIn Marketing Solutions

Aspect amplifies thought leadership content and brand awareness using Sponsored Updates

Alvaria, then known as Aspect, wanted to better educate IT and customer experience decision makers while driving more traffic to its blog and website. Working with LinkedIn Marketing Solutions, it used Sponsored Updates to promote thought leadership content such as white papers, webinars, and infographics to the right professional audience.

LinkedIn Marketing Solutions helped Alvaria target key job titles and amplify its content on LinkedIn, resulting in a 322% increase in engagement, a 290% increase in referral traffic to the blog, and a 17% increase in Company Page followers. The campaign also expanded brand awareness and brought a new audience into ongoing conversations around customer experience.

Alvaria

Kim Martin

Director of Corporate Marketing, Aspect