Case Study: eDataSource achieves 30% more conversions and 69% lower cost-per-lead with LinkedIn Marketing Solutions

How a Shift in Strategy Drove 30% More Conversions

eDataSource, a leading email-intelligence provider for more than 90,000 brands, needed to boost lead generation among email marketers and broaden its marketing mix into social channels while sustaining rapid growth. CMO Arthur Sweetser tested LinkedIn after hearing it was a top B2B lead tool and set out to find a more cost-effective way to drive qualified demos and sales conversations.

By shifting from CPM to CPC bidding, using LinkedIn Sponsored Content, publishing timely, expert email-marketing content every few weeks, and A/B testing multiple creative and CTAs, eDataSource lifted conversions by 30% and slashed lead costs from $26 to $8 (a 69% reduction). The campaign also delivered CTRs above 1.5% and generated a steady stream of high-quality leads that the company plans to scale by doubling LinkedIn investment.

eDataSource

Arthur Sweetser

Chief Marketing Officer