Case Study: Berlin School of Business and Innovation achieves 30% higher lead-to-course conversions and 3.6x ROI with LinkedIn Marketing Solutions

Inspiring expat entrepreneurs to plan a future in Berlin

Berlin School of Business & Innovation (BSBI) needed to increase paying student conversions and lower cost per lead by better reaching prospects most likely to study in Berlin. The challenge was to engage entrepreneurial-minded expats who wanted to study in English while building a career in Germany, rather than continuing to run broad course-focused campaigns.

BSBI used LinkedIn Message Ads and precise targeting of expats from France, Italy, the UK and Ireland to promote studying in English, learning German and Berlin’s vibrant start‑up culture; LinkedIn’s audience data made it the school’s primary lead channel. The campaign lifted the conversion rate of leads to course places by 30% and delivered a 3.6x ROI, prompting BSBI to shift more budget to LinkedIn.

Berlin School of Business and Innovation

Graeme Simpson

Chief Marketing Officer