Case Study: ACCIONA achieves 44.5% video view rate and doubles campaign impact with LinkedIn Marketing Solutions

ACCIONA shows investors and influencers a different way of doing business

ACCIONA, a global leader in renewable energy and sustainable infrastructure, needed to raise awareness and shift brand perceptions among investors and opinion‑leaders in five priority markets (Spain, Mexico, Chile, Canada and Australia). The company’s challenge was to fully engage these professional audiences with its new “Business as Unusual” positioning and two 60‑second films to influence investment thinking at scale.

ACCIONA ran a two‑phase native video campaign on LinkedIn using Video for Sponsored Content with targeted segmentation for decision‑makers, opinion leaders and energy specialists plus broader professional awareness buys. The campaign reached over 1.2 million relevant professionals and nearly 1.5 million views, delivered a 44.5% view rate (vs. 30% industry avg) and a 16.5% completion rate (vs. 10% avg), and generated earned media that increased campaign value by 98%, effectively doubling its impact.

Acciona

Rafael Rodríguez Gallardo

Head of Digital Marketing