Case Study: Eftsure achieves 50% higher ROI and 35% of its pipeline influenced with LinkedIn Marketing Solutions

Eftsure’s full-funnel demand marketing strategy on LinkedIn drives 50% higher ROI vs other digital channels

Eftsure, a North Sydney–based IT services company (51–200 employees), faced the challenge of creating and capturing demand for a solution in a market with almost no existing intent. They needed a way to introduce their product and build pipeline where buyers weren’t yet actively searching.

Eftsure deployed a full-funnel LinkedIn strategy: precise custom audiences (titles, functions, seniority with exclusions), Matched Audiences lookalikes from sales leads, and engaging creatives—top-funnel videos and thought leadership, mid-funnel guides and Lead Gen Forms, and bottom-funnel product content and demos for retargeting. The campaign influenced 35% of the total pipeline, delivered 25% lower cost per opportunity versus other digital channels, and achieved 50% higher ROI.

Eftsure

Niek Dekker

Head of Marketing