Case Study: Mobily achieves increased 5G awareness and cost-efficient conversions with LinkedIn Marketing Solutions

Creative campaign targeted at audience interests gives Mobily’s 5G offering the edge

Mobily, a leading Saudi Arabian telecommunications provider, needed to cut through a crowded 5G market and spark interest in its prepaid plans by engaging a young, tech-savvy population. The challenge was to showcase Mobily’s 5G capabilities with memorable, entertaining interactions that would differentiate the brand and drive conversions.

Mobily ran a full-funnel LinkedIn campaign that targeted members by interests (gaming, wearable tech, streaming, design, etc.), leading with five high‑energy sponsored videos for awareness and retargeting the most engaged users with single-image ads driving to the website. The campaign reached 430,000+ members, achieved a 15.2% video completion rate (vs. 13% benchmark), 4.58% average engagement (vs. 1.2–1.7%), a 10.57% conversion rate, 1,261 conversions, and an average conversion cost of $23 (vs. $63 benchmark), aided by close collaboration with Mindshare and LinkedIn.

Mobily

Abdullah AlFahad

Executive General Manager Marketing Communications