Case Study: HireQuotient achieves 90% lead relevancy and 50% lower cost per lead with LinkedIn Marketing Solutions

Building a global business with LinkedIn Ads

HireQuotient, a San Francisco–based software development firm with 11–50 employees, needed to move beyond early quick-win conversions and adopt a more sustainable international expansion strategy in markets like the US and UK.

Using LinkedIn Ads they assessed total addressable markets to build market-specific custom audiences, shifted to a full-funnel approach to drive awareness and consideration while still capturing high-intent leads, and localized messaging and creatives for each market. The campaign lifted lead relevancy to 90% (from 55%), cut cost per lead by 50% in 45 days, and prompted HireQuotient to invest 85% of its performance marketing budget in LinkedIn.

HireQuotient

Smarth Sidana

Founder & CEO