Case Study: Integrated Research (IR) achieves increased conversions and lower cost-per-lead with LinkedIn Marketing Solutions

IR drives results from a focused target audience with Sponsored Content and Lead Gen Forms

IR, a leading global provider of proactive performance management software for critical IT infrastructure, payments, and communications ecosystems, needed to reach a focused target audience for its business-critical solutions. To do so, IR worked with LinkedIn Marketing Solutions using Sponsored Content and Lead Gen Forms to connect with the right prospects.

LinkedIn Marketing Solutions helped IR filter for the right audience and optimize campaigns to improve performance. The result was increased conversions and a decreased cost per lead, helping IR drive stronger results from its LinkedIn advertising efforts.

IR

Nik Love

Global Digital Manager