Case Study: Macquarie Data Centres achieves 7.5x LinkedIn ad conversions and 69% lower CPC with LinkedIn Marketing Solutions

Digivizer’s marketing analytics platform boosts Macquarie Data Centres’ LinkedIn ad conversions by 7.5x in one year

Macquarie Data Centres, a leading Australian provider of secure data center infrastructure and colocation services, needed better visibility into its digital marketing to reach a small, high-value audience of international enterprises. The marketing team struggled to target low-volume prospects, measure multi-persona campaign impact, demonstrate cross-channel ROI, and relied on slow, manual reporting with conflicting data.

Partnering with LinkedIn-certified Digivizer, they deployed a real-time, 360° analytics dashboard that surfaced channel- and creative-level insights and automated reporting to speed optimizations. From 2022–2023 this drove LinkedIn clicks up 13x and paid conversions up 7.5x, cut CPC by 69% while improving CTR by ~73%, delivered 2.2M paid impressions, and grew LinkedIn’s share of website users from 0.8% to 32%.

Macquarie Data Centres

Krish Ruban

Head of Marketing