Case Study: Telstra Wholesale achieves 150% higher engagement and 60% higher conversion rates with LinkedIn Marketing Solutions

How Telstra Wholesale creates high engagement with a niche business-to-business (B2B) audience on LinkedIn

Telstra Wholesale, the wholesale telecommunications and technology arm of Telstra, needed to heighten brand awareness and engagement within a narrow B2B segment—senior management and C-suite decision-makers in Australia’s telecommunications and technology sectors—and to drive conversions into its thought leadership nurture stream.

It ran an always-on, data-informed LinkedIn program using Sponsored Content, matched audiences and LinkedIn Lead Gen Forms to serve targeted native and rich media content. The campaign delivered strong outcomes versus LinkedIn Australia Technology benchmarks: 150% higher engagement rate, 145% higher click‑through rate and 60% higher conversion rate.

Telstra Wholesale

Warwick Burton

Senior Content and Channel Specialist