Case Study: Dassault Systèmes achieves 40–100% conversion lift with LinkedIn Marketing Solutions carousel ads

Dassault Systèmes Boosts Conversion Rates with LinkedIn Carousel Ads

Dassault Systèmes, a global computer-software company based in Vélizy-Villacoublay with 10,000+ employees, needed to sell its 3DEXPERIENCE platform to highly targeted B2B audiences across multiple territories. The company, working with media agency Labelium, was struggling to generate the right kinds of leads on some social networks and wanted a more precise targeting solution.

To reach decision-makers, Dassault used LinkedIn’s professional targeting and joined the beta for LinkedIn Carousel Ads, promoting eBook chapters (Manufacturing is Human, Smart, Value, Creative) so users could pick the content that interested them most. The campaign focused on lead generation and drove strong results: conversion rates rose 40%–100% in key territories compared with static ads.

Dassault Systemes

Harold Christensen

Digital Marketing Consultant