Case Study: Publicis Media doubles benchmark performance and boosts video views 61% with LinkedIn Marketing Solutions

Publicis Media - Customer Case Study

Publicis Media, the digital-first media arm of Publicis Groupe, was tasked by a digital payments client to scale its brand message across key Asia Pacific markets — including emerging markets like the Philippines — while improving video view performance and maintaining strict brand safety standards.

By combining LinkedIn feed activity with LinkedIn Audience Network and using the same targeting (plus a custom blocklist and trusted partner sites), the campaign safely extended reach and ad frequency beyond LinkedIn. The blended approach delivered a 16% increase in reach, 61% more video views, 2.6x more landing page clicks, and performance that exceeded benchmarks by 2x, positioning LinkedIn Audience Network as a potential core tactic for future go-to-market strategies.

Publicis Media

Francesca Delvaux

Regional Media Planning Manager