Case Study: Mimecast and Merkle double lead volume in six months with LinkedIn Marketing Solutions

Turning extended reach and frequency into quality leads

Mimecast, a cloud cybersecurity provider, teamed with Merkle B2B to boost quality lead generation among IT decision makers. They needed to extend reach beyond the LinkedIn feed, optimise ad frequency, and preserve brand safety while driving more conversions from target strategic accounts.

Merkle implemented an always-on full-funnel strategy on LinkedIn, adding LinkedIn Audience Network to extend reach and a focused retargeting approach to drive conversions. The campaign increased reach across target accounts by 8%, delivered 3x higher video completion, 4x higher CTR with 32% lower CPC, and doubled Lead Gen Form completion rates within six months—without compromising lead quality or brand safety.

Mimecast and Merkle

Daniel McDermott

Senior Marketing Director