Case Study: J.P. Morgan achieves breakthrough B2B thought leadership and expanded reach on LinkedIn with LinkedIn Marketing Solutions and WIRED Consulting

J.P. Morgan & WIRED Consulting create groundbreaking B2B thought leadership program increasing reach on LinkedIn

J.P. Morgan Payments partnered with WIRED Consulting to tackle a perception problem: as digitalization broadened the audience for payments, the business needed to shift how it was seen—from a treasury-focused provider to a strategic partner for CTOs, CPOs and other executives—on an ambitious three‑month timeline. The challenge was to expand awareness, enhance credibility and position J.P. Morgan Payments as a leader shaping the future of digital payment solutions.

They launched Payments Unbound, a co‑branded print magazine and digital content ecosystem amplified on LinkedIn, combining WIRED’s storytelling and design with J.P. Morgan’s insights. The program delivered tangible reach—20K magazines across 30 activations, 40+ clients featured, millions engaging digitally—led to expanded volumes and print runs, stronger thought‑leadership positioning, and ongoing digital and automated distribution to sustain audience engagement.

J.P. Morgan

Abel Flint

VP, Growth & Strategic Initiatives