Case Study: Cornerstone OnDemand achieves over 50% lower cost-per-lead and stronger lead generation with LinkedIn Marketing Solutions

Tracking conversions ensures Cornerstone OnDemand content fulfills its potential

Cornerstone OnDemand, a cloud-based talent management provider, needed to build brand awareness among HR professionals across EMEA while driving engagement and converting clicks into leads at a lower cost per lead.

They ran LinkedIn Sponsored Content tailored by industry and market, used downloadable eBooks to capture contact details, and applied LinkedIn conversion tracking to optimize toward the highest-converting executions. The campaign achieved a 0.75% CTR, engagement over 1%, and a cost per lead less than half that of search, meeting or beating all targets.

Cornerstone

Bhanu Chawla

Head of Digital Strategy