Case Study: ThoughtWorks achieves a 7,905‑strong executive readership and 1,163 MQLs with LinkedIn Marketing Solutions

ThoughtWorks launches its executive publication Perspectives; builds a highly coveted readership amongst senior executives with a LinkedIn-first approach

ThoughtWorks, a global software consultancy, launched Perspectives to bridge the gap between technology and business and deliver practical advice for time-pressed executives. To build readership for this new executive publication they needed to cut through a noisy landscape and reach senior decision-makers beyond their practitioner audience.

By combining a pragmatic content strategy with LinkedIn Audience Targeting (job titles and company names), Lead Gen Forms and ongoing optimization, ThoughtWorks grew subscribers to 7,905 and generated 1,163 marketing-qualified leads across nine editions. Results included an average cost per lead of $42.25 (about half the market average), a recent test campaign that delivered 400 leads at $15.76 CPL, CTRs of 1–2.61%, 20x more leads than other platforms, and 90% of MQLs acquired through LinkedIn.

ThoughtWorks

Natalie Drucker

Global Head of Digital - Marketing