Case Study: Audi of America achieves market-leading engagement and #1 luxury auto brand ranking with LinkedIn Marketing Solutions

LinkedIn and PHD identified previously untapped and highly engaged audiences for two of the luxury brand’s newest models, the 2019 A8 and A6, through optimized targeting

Audi of America needed to drive awareness for the 2019 A8 and A6 with a focused, audience‑first approach after a successful UK campaign. The challenge was to identify and engage previously untapped, highly discerning luxury car buyers in the US to build consideration for the new models.

LinkedIn and PHD used first‑party audience data, advanced click demographics and real‑time optimizations to uncover segments like “Finance‑Minded World Traveler” and “Opinion Leaders,” and tested new creative formats. The campaign delivered standout results — 140% above clickthrough benchmarks, 125% above engagement benchmarks, 35% above earned media benchmarks — made Audi the first consumer auto brand to use carousel ads on LinkedIn, and pushed the brand to #1 in LinkedIn’s Content Marketing Score among US luxury automakers.

Audi of America

Loren Angelo

Vice President, Marketing