Case Study: Eka Software achieves a 233% surge in website traffic in one day with LinkedIn Marketing Solutions

Eka Software leverages the power of employee advocacy on LinkedIn to drive a 233% increase in single-day traffic to its new website for its brand relaunch

Eka Software, a Norwalk-based cloud and analytics leader in digital commodity management, relaunched its brand as "Eka1: The Power of One" and needed a bold way to announce the change while sustaining always-on demand generation during a challenging market environment. The marketing team’s challenge was to harness employee advocacy at scale to drive traffic to a new website and amplify brand awareness without losing momentum.

Eka executed a synchronized, employee-driven organic push—over 400 staff updated profiles and shared posts at launch—paired with targeted paid campaigns aimed at CTOs and CFOs. The integrated approach generated 800,000+ impressions in a week, drove a 233% spike in website traffic in a single day and boosted LinkedIn Page followers by 10%, while reinforcing ongoing lead and revenue contribution through LinkedIn.

Eka Software

Vanitha Poojary

Director, Digital Marketing