Case Study: Tsogo Sun achieves higher weekend occupancy and 3x engagement with LinkedIn Marketing Solutions

Tsogo Sun turns vacant rooms into brand-building opportunities

Tsogo Sun, an award-winning hotel and casino operator, faced low weekend occupancy at several Johannesburg properties and needed a way to reach corporate clients, build brand awareness, and generate leads to fill rooms. The challenge was to deliver targeted promotional offers to employees of key partner organisations while driving engagement and loyalty.

Working with LinkedIn, Tsogo Sun launched personalised landing pages and Sponsored Content tailored to employees at specific companies (e.g., Standard Bank, Nedbank), supplemented by display advertising. The campaign achieved click-through and engagement rates more than three times industry benchmarks, boosted weekend occupancy during the campaign, added 400 LinkedIn followers for ongoing lead generation, and revealed new opportunities to use LinkedIn for conference and corporate bookings.

Tsogo Sun

Deirdre Caine Van Staden

Marketing Manager