Case Study: CBRE achieves a 41% increase in contest entries and broader audience reach with LinkedIn Marketing Solutions (Sponsored InMail)

CBRE Increases Exposure to a New Audience with LinkedIn Sponsored InMail

CBRE, the world’s largest commercial real estate services firm, shifted from traditional channels to a digital-first marketing strategy and wanted to grow participation in its Urban Photographer of the Year competition by reaching both professional and hobbyist photographers with a more targeted, measurable channel.

CBRE used LinkedIn Sponsored InMail—paired with agency m/SIX and visually rich, personalized creative—to hypertarget active, relevant audiences. The campaign drove a 54% open rate, 28% CTR and a 41% year-over-year increase in entries (more than 29,000 total), outperforming LinkedIn benchmarks and delivering highly qualified traffic.

CBRE

Paul Suchman

Global Chief Marketing Officer