Case Study: IPOS (Intellectual Property Office of Singapore) achieves 3.5x its conversion target and 70:1 marketing ROI with LinkedIn Marketing Solutions

IPOS triples its conversion target on LinkedIn

The Intellectual Property Office of Singapore (IPOS), a government agency that promotes IP-driven innovation, needed to boost awareness and registrations for IP Week @ SG 2019 across a diverse professional audience at different stages of IP maturity. The challenge was to run a full-funnel campaign that both educated broad top‑of‑funnel segments and drove measurable conversions among event‑ready prospects.

Working with Metia and LinkedIn Marketing Solutions, IPOS used advanced micro‑profiling, LinkedIn’s precise targeting and first‑party data, a mix of image, carousel and video ads, the LinkedIn Insight Tag, retargeting and lookalike audiences, plus continuous testing and optimization. The campaign delivered 115,700+ impressions, 2,800+ clicks, 3.5x the conversion target and a 70:1 marketing ROI on LinkedIn.

IPOS

Benjamin Tan

Deputy Director, Media & Communications