Case Study: Development Dimensions International achieves 4.36x ROI and reliable lead generation with LinkedIn Marketing Solutions

DDI and LinkedIn A Talent for Reaching Talent “We need every demand genertaion dollar we spend to have a positive effect, and we’ve b

Development Dimensions International (DDI), a global consulting firm that builds leadership assessment and development programs for mid- and large-size companies, faced weakening results from traditional inbound channels (banner ads and email) and needed to prove a cost-efficient, measurable channel to senior management on a limited budget.

DDI ran a measured test of LinkedIn Sponsored InMail and Sponsored Content using LinkedIn Campaign Manager, aligning TOFU/MOFU/BOFU content with their lead-scoring model. Sponsored InMail delivered a 57% open rate and 4.7% click-to-form conversion, campaigns yielded a 4.36x ROI, and LinkedIn became DDI’s primary inbound marketing channel.

Development Dimensions International

James Court

Demand Generation Consultant