Case Study: IFS drives 20% of MQLs and cuts cost per lead 33% with LinkedIn Marketing Solutions

IFS goes full-funnel with account-based marketing (ABM) on LinkedIn

IFS, a Linköping-based enterprise software company with 1,001–5,000 employees, needed to prove digital marketing ROI in the face of sales cycles that can exceed 12 months and to drive higher-quality leads for industry-specific products across a handful of niche sectors while also raising brand profile.

IFS introduced lead scoring and attribution, and launched an always-on account-based marketing program on LinkedIn that paired broad brand awareness campaigns with highly targeted lead-generation ads and Lead Gen Forms. The approach made sales outreach easier and more effective, and delivered measurable impact: 20% of Marketing Qualified Leads in the Netherlands came from LinkedIn and cost per lead fell by 33%.

IFS

Danny Kuijpers

Regional Digital Marketing Manager