Case Study: Hahow for Business achieves a 30% shorter sales cycle with LinkedIn Marketing Solutions

Hahow for Business reduces sales cycle by 30% with a full-funnel nurture programme on LinkedIn

Hahow for Business, a Taipei-based corporate training arm in the education administration sector, faced the challenge of reaching, engaging and converting new audiences to sustain its lead pipeline. Siloed operations left them without visibility into the lead journey, making it difficult to gather audience insights and tailor content to buyers at different stages.

They implemented LinkedIn Insight Tags and lead-gen forms to unlock demographic insights, retarget visitors and deliver a full-funnel nurture program—including product-focused content for consideration-stage audiences—while expanding reach via the LinkedIn Audience Network and using Maximum Delivery Bidding. The campaign drove a 150% increase in lead volume, lowered cost per lead by 46% versus benchmarks, and shortened the sales cycle by 30%.

Hahow for Business

Chris Chou

Chief Operating Officer