Case Study: Flight Centre Travel Group drives more high-quality B2B sales opportunities with LinkedIn Marketing Solutions

Flight Centre sees B2B sales opportunities take off by connecting Oracle Eloqua and LinkedIn

Flight Centre Travel Group, a global travel-management company, faced the challenge of running a complex B2B marketing program across multiple sub-brands and customer segments—from small startups to multinationals—while COVID stalled travel and stagnated their database. That complexity made it hard to prioritize opportunities and maintain both acquisition and retention efforts with relevant, timely nurture sequences.

By integrating Oracle Eloqua with LinkedIn Lead Gen Forms, Flight Centre automated targeted, persona- and industry-specific campaigns with dynamic content and seamless data flows into Eloqua and Salesforce. The result: improved deliverability, fewer sends but more—and higher-quality—leads, better lead scoring and prioritization for sales, and more efficient, customer-focused marketing during a difficult period.

Flight Centre Travel Group

Malcolm Aldridge

Global Marketing Automation Manager