Case Study: NRG Solar achieves 75% lift in brand recall and increased website engagement with LinkedIn Marketing Solutions

NRG Solar Uses LinkedIn Network Display to Reach Energy Decision Makers Online

NRG Solar, part of Fortune 500 company NRG Energy, is a provider of large commercial, industrial and utility-scale solar solutions. Its agency, Grey, needed to showcase NRG Solar’s vision, differentiate the brand from competitors and establish it as a thought leader while reaching energy decision makers across target industries (energy, utilities and waste, government, education).

Grey used LinkedIn Network Display to target more than 2.9 million professionals by industry, seniority and company size, serving ads across 2,500+ professional sites and optimizing with LinkedIn’s account team. The campaign drove thousands of site visits (2,117 tracked clicks), a 75% lift in brand recall (157,918 more unique professionals aware of the brand), rising page views and engagement (83% quarter-over-quarter increase), 36% more landing-page hits than the next vendor, and three-times better cost efficiency.

NRG Solar

Steve Gervacio

Associate Media Director, Grey