Case Study: Lombard Odier achieves a 12% increase in brand favourability with LinkedIn Marketing Solutions

Lombard Odier sees 12% increase in brand favourability leveraging video for Sponsored Content

Lombard Odier, a leading Swiss wealth and asset manager, needed to reach senior-level, time-pressed decision-makers and build awareness through thought leadership on sustainability’s impact on wealth management. The challenge was delivering relevant, premium content that would resonate with well-informed and influential audiences.

The firm produced short, elegant animated videos in English and French and used LinkedIn Sponsored Content to target a highly specific professional audience. The platform’s sharing and commenting features drove deeper engagement, producing a 12% increase in brand favorability and a 28% average video completion rate.

Lombard Odier

Kateryna Ranieri

Media & Communications Manager