Case Study: Eastspring Investments achieves 20% follower growth and precise, scalable financial-advisor engagement with LinkedIn Marketing Solutions

How a Leading Asset Manager in Asia is Engaging a Niche Audience Precisely, and at Scale, through LinkedIn

Eastspring Investments, the Asia-based asset management arm of Prudential plc, needed a more strategic way to reach and influence financial advisors who recommend its products through channel partners. With limited direct contact with individual investors, the team’s challenge was to grow sales and marketing reach into this niche professional audience precisely, cost-effectively, and at scale.

Eastspring ran a three-month LinkedIn pilot using Sponsored Content and Dynamic Ads to deliver targeted, personalized thought leadership to advisor segments. The campaign grew its follower base by 20% in three months, attracted higher-quality followers who spent more time on the website, and revealed demographic data on previously anonymous visitors—results that led Eastspring to make LinkedIn part of its always-on digital strategy.

Eastspring Investments

Kiran Veeramallu

Head of Digital Marketing