Case Study: Design Pickle achieves $1.8M in revenue and 19% lower signup costs with LinkedIn Marketing Solutions

Design Pickle drives $1.8M in revenue with SMB-focused LinkedIn campaign

Design Pickle is a subscription-based graphic design company that wanted to grow its self-funded business by increasing conversions—particularly premium “Pro” subscriptions—among small- and mid-sized business (SMB) owners while keeping acquisition costs low.

By using LinkedIn’s targeting for company size and job titles (CEO, founder, owner), running text ads and Message Ads for retargeting, and measuring leading indicators like checkout initiations, Design Pickle drove 463 new signups (64 Pro) in six months, generating an estimated $1.85M in revenue and achieving a 19% lower cost per signup than competing platforms; their Q1 signup target was met ahead of schedule.

Design Pickle

Dave Ball

Director of Acquisition