Case Study: Neuberger Berman achieves 5x engagement and 61% lower CPL with LinkedIn Marketing Solutions

Neuberger Berman generates super-fast returns on LinkedIn

Neuberger Berman, an employee-owned investment manager, needed to raise awareness and build relationships with Italy’s more than 30,000 financial advisors to grow its distribution and generate sales opportunities—it was reaching only about a third of the market with an existing list of ~10,000 contacts and wanted to increase share of voice for its specialist funds.

The team ran targeted LinkedIn Video Ads showcasing its 5G Thematic Investment funds, used LinkedIn data to reach advisors at banks that distribute its funds, retargeted viewers who watched >30% of the videos with white papers, and captured leads via Lead Gen Forms. The campaign drove a 4.13% engagement rate (about 5x the benchmark), 2,400+ clicks (CTR 1.66%), roughly 6,000 engagements, and delivered leads at a cost per lead 61% below industry benchmarks, generating higher-quality sales conversations.

Neuberger Berman

Adam Brown

Head of EMEA Marketing