Case Study: TokBox achieves doubled-to-tripled conversion rates and continuous lead generation with LinkedIn Marketing Solutions

LinkedIn Becomes TokBox’s Most Valuable Lead Generation Tool

TokBox, a San Francisco–based provider of the OpenTok live video platform, faced the challenge of generating qualified leads across a diverse set of personas—from developers to business decision-makers—and needed a way to precisely refine campaign scope to reach the right professionals.

By leveraging LinkedIn Sponsored Content, Lead Gen Forms, and advanced targeting (including careful inclusion of relevant job titles/functions and exclusion of wrong audiences), TokBox built persona-specific campaigns with tailored messaging. Conversion rates doubled or tripled, and the success led the company to adopt an “always-on” approach to keep a steady stream of leads for the sales team.

TokBox

Lauren Slattery

Director of Marketing