Case Study: Gong.io achieves 85% LinkedIn follower growth and massive engagement with LinkedIn Marketing Solutions

Gong.io Skyrockets its LinkedIn Page Following with a Three-Pronged Approach

Gong.io, a San Francisco–based sales software company, aimed to grow its LinkedIn Page audience to better reach sales leaders and professionals after noticing the platform was where their buyers were most active. Facing rising costs for paid acquisition, the marketing team set a goal to boost organic followers and increase consistent exposure to their content.

They researched best practices and launched a three-pronged video-led strategy: very short, high-quality clips that always add value, plus contests and giveaways that feature real employees. The first video drove 17,000+ views and 250 comments, and after a month the Page following rose 85% while likes increased 194%, shares 108% and comments jumped 6,893%, rapidly expanding their built-in LinkedIn audience for future campaigns.

Gong.io

Udi Ledergor

Vice President of Marketing