Case Study: Schouten & Nelissen achieves 35% video completion and 2x campaign CTR with LinkedIn Marketing Solutions

Video for LinkedIn Sponsored Content and its precise targeting resulted in 2x CTR to the campaign landing page

Schouten & Nelissen, the European market leader in professional education and HRD services, needed to boost brand and product awareness, engage a niche professional audience, and drive traffic to their campaign landing page.

They created prospect-focused videos and used LinkedIn’s precise targeting and video ads to reach relevant professionals. The campaign delivered a 35% average completion rate, €0.03 average cost-per-view and a click-through rate twice the campaign objective, showing LinkedIn video ads effectively engaged the target audience.

Schouten & Nelissen

Eva van den Born

Senior Online Marketer