Case Study: Dynatrace achieves 51% more virtual event registrations with LinkedIn Marketing Solutions

Dynatrace Beats Event Registration Goal by 51% Using LinkedIn Ads

Dynatrace, a leader in unified observability and security, runs an annual hybrid conference called Perform to engage tech professionals both in person and online. Facing the challenge of maximizing virtual attendance and meeting paid-social registration targets, Dynatrace needed a precise, data-driven campaign to reach the right audiences and drive sign-ups.

Using LinkedIn ads with an account-based approach—sponsored messaging and content, tight audience targeting, tested concise messaging, and high-profile keynote promotion—Dynatrace exceeded expectations: 10,000 additional registrations, 51% above its paid-social virtual registration goal, 41% lower cost per lead year-over-year, and a 34% YoY paid-social pipeline increase while cutting ad spend by 28%.

Dynatrace

Carolyn Stacey

Digital Marketing Manager, Global Paid Social Media