Case Study: Hewlett Packard Enterprise achieves 399 net-new CXO relationships and 250% higher engagement with LinkedIn Marketing Solutions

Hewlett Packard Enterprise - Customer Case Study

Hewlett Packard Enterprise (HPE), a global edge-to-cloud platform company, needed to cut through a crowded IT market to raise awareness of its new solutions and generate recurring revenue from large enterprise accounts where it had low share of wallet. The challenge was to build meaningful C‑level relationships and shift from bottom‑funnel tactics to a thought‑leadership approach that would open doors with target decision‑makers across Asia Pacific.

HPE ran a three‑phase “CXO Leadership Exchange” led on LinkedIn, refining 30 executive profiles, publishing ~500 posts, precisely targeting ~1,200 CXOs (expanded to 2,800 via lookalikes), and combining organic leadership content with 100+ sponsored campaigns and in‑person forums. The campaign produced 399 net‑new relationships from target accounts, engaged 215,000 professionals, exceeded engagement forecasts by 250%, lifted brand mentions by 21%, increased LinkedIn Content Marketing Score by 500% and boosted Social Selling Index by an average of 28 points.

Hewlett Packard Enterprise

Kishore Modak

General Manager of Marketing