Case Study: Automation Anywhere achieves massive product awareness and 2,000 high-quality leads per month with LinkedIn Marketing Solutions

Automation Anywhere extends massive awareness to new products with LinkedIn Live

Automation Anywhere, a global provider of an intelligent automation platform, faced the challenge of maximizing awareness for one of the biggest product launches in its history (Enterprise A2019). With storytelling central to its marketing, the team chose LinkedIn Live to reach its professional audience and needed a way to drive large-scale, meaningful engagement for the announcement.

Leveraging a 100,000+ follower LinkedIn Page, a mix of paid social and retargeting, technical video tests, and a live team of product experts to enable two-way dialogue, the broadcast drove immediate, substantive interaction (hundreds of comments within minutes and ~1,000 by the end of the hour). The campaign delivered strong business results: an average of 2,000 high-quality LinkedIn leads per month at under $30 CPL, 78% of the launch views came from LinkedIn Live, and repurposed clips generated thousands more leads.

Automation Anywhere

Julian Foster

Global Head of Paid Social Media